07 Jun Nashville Crew Shoots for NBC’s Rock Center
Cool things are happening in the automotive industry these days. Lately Ford has really been pushing the boundaries of what a car can do for you besides just getting you from point A to point B. Ford recently teamed up with Facebook to make it’s cars more social friendly via it’s Sync technology. I headed up to Dearborn, MI to shoot at the Ford Motor Company’s world headquarters for NBC’s Rock Center.
Armed with perhaps my favorite camera, Panasonic’s HDX 900, and a handful of Go Pros I was ready to rock. Our day started at Ford’s Sync lab where we shot technicians demonstrate how Sync can connect with Facebook. Afterwards I mounted some Go Pros to a Mustang and we drove around the Ford Campus while we interviewed one of the head engineers.
Our day ended with setting up for an interview with Ford’s Vice President of Marketing and Sales. Ford hooked us up with a large show room for the interview. There was a Fusion parked in the room on one of those turntables. I adjusted the angle of the car and got set up. Above the car was this array of soft lights that really highlighted the car well. Once I had my subject lit I only had to add one additional light to give the front of the car a bit of punch. It’s always nice when you can take advantage of your environment, especially when you don’t have a ton of time on your side.
Although it was a fast paced day it was also a lot of fun. I can’t wait to see the piece when it airs later in the air.