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09 Jul San Francisco Crew + Innovation Nation

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¬†Henry Ford’s Innovation Nation and Litton Entertainment teamed up to bring you the inside scoop on Sportvision.

What is Sportvision you ask? Well, notice the visualizations that mark a first down during a televised football game or the virtual flags above cars during a NASCAR race.

Frankly, I did not know a whole lot about the technological side of adding the scrimmage lines on televised events so it was not only a cool shoot but an informative one.

CBS News correspondent Mo Rocca sat down with Sportvision to take a look at what makes these visualizations possible.

We used a HDX900 as well as an external recorder (Odyssey 7Q) for all of the interviews and B roll.

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