With the 2006 Winter Olympics fast approaching,
Russell & Jeffcoat Realtors, Inc. and its commercial marketing
firm Inspired Hype needed to quickly prepare for the real
estate company’s local television sponsorship of the winter
games on WIS-TV, Columbia, SC’s NBC affiliate.
With a short production window and two high definition commercials
to produce in less than two weeks, Inspired Hype turned to
Go To Team to meet the production challenge.
 “We
knew we needed quality production and quick turn-around. Our
producer knew exactly what he needed and Go To Team was his
top choice. Their equipment and crew were superb; and the
end-product, phenomenal. Our client couldn’t have been happier,”
says Dave Wilson, Chief Strategist and Managing Director of
Inspired Hype’s Columbia office.
The two commercials featured company founders, Bob Russell
and Abb Jeffcoat, along with top agents who work for Russell
& Jeffcoat, South Carolina’s largest independent real estate
company. The commercials marked one of the first-in-the-market
high definition productions to air in the Columbia, SC market.
Go To Team Director of Photography Skip Clark lead the production
crew utilizing the company’s brand new Panasonic Varicam AJ-HDC27F
camera.
Go To Team is the first South Carolina-based production company
to own and use the high definition Varicam, an HD camera that
features stunning picture quality, robust color and amazing
detail. Go To Team handled post-production as well, editing
the spots using its complete non-linear HD editing system.
"Editing in HD just brings the image to life. The color and
detail are great to work with," says Patrick Bryant, Operations
Director Manager for Go To Team.
“Go To Team is part of our long-term plans for growth in the
booming southeast market,” Inspired Hype’s Dave Wilson said.
“Their production quality stands head and shoulders above
anyone we’ve worked with in the past.”
Go To Team’s camera crews and producers have served national
clients such as A&E, TLC, VH1 “Behind the Music”, NBC News,
ABC’s 20/20, Wachovia, NASCAR, Fox Sports, and UPS. Locally,
Go To Team has produced broadcast commercial campaigns for
the Charleston Area Convention and Visitors Bureau, East Cooper
Regional Medical Center, and Mascot Homes.
For More Information on Inspired Hype, contact Inspired Hype
at 803-233-4704 (Columbia) or 843-278-8124 (Charleston) or
visit their website at www.InspiredHype.com.
For more information on Russell & Jeffcoat Realtors, call
803-779-6000 or visit their website at www.RussellandJeffcoat.com.
Other Sites:
Inspired
Hype Website
Russell &
Jeffcoat Realtors Website
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