East Cooper Regional Medical Center
Four different 30-second commercials are part of the campaign. Each 30-second spot features various employees performing their jobs as well as appearing on camera with the tagline “Growing with Our Community.” A long-time Mt. Pleasant native, community and business leader, Jimmy Bagwell, who serves on East Cooper’s board of directors, also appears in one of the spots.
“Featuring the employees of East Cooper Regional Medical Center and the hospital’s long-standing service to our community illustrate how vital the hospital is to Mt. Pleasant,” said Pam Tucker, director of marketing of East Cooper Regional Medical Center. “Since 1986, we have grown side by side with Mt. Pleasant and are looking forward to continuing to what we do best, provide quality healthcare that is among the best,”she added.
Prior to the June 20th start date, Tucker had the hospital’s staff preview the ads: “We received a terrific response to the ads and we are very pleased with the high quality work by Go To Team.”
In addition, the broadcast campaign supports a comprehensive print schedule being executed by East Cooper. “Being a part of the campaign touched us on a personal level because all of the children of everyone who worked on producing the spots on our end were born at East Cooper,” said Jacinto. “It brought back the wonderful experience that we all had and the campaign is a true reflection of the family atmosphere that you feel among everyone in the hospital,”he noted.
The original footage was shot by Go To Team Cameraman Tom Wells on the Sony Z1 HD camera. Ian McCullen served as the audio operator / grip. The spots were edited by Michael Patterson in the AVID edit suite.